Coordinating contracts for supply chains that market with mail-in rabates and retailer promotions
Shilei Yang, Charles L. Munson, Bintong Chen and Chunming Shi
| Year of publication: |
December 2015
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|---|---|
| Authors: | Yang, Shilei ; Munson, Charles L. ; Chen, Bintong ; Shi, Chunming |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 66.2015, 12, p. 2025-2036
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| Subject: | supply chain coordination | sales promotion | contracts | quantity discounts | Lieferkette | Supply chain | Verkaufsförderung | Sales promotion | Vertrag | Contract | Einzelhandel | Retail trade | Vertragstheorie | Contract theory | Rabatt | Rebate | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/jors.2014.127 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011419787