Coordinating contracts for supply chains that market with mail-in rabates and retailer promotions
Year of publication: |
December 2015
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Authors: | Yang, Shilei ; Munson, Charles L. ; Chen, Bintong ; Shi, Chunming |
Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 66.2015, 12, p. 2025-2036
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Subject: | supply chain coordination | sales promotion | contracts | quantity discounts | Lieferkette | Supply chain | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Rabatt | Rebate | Lieferantenmanagement | Supplier relationship management | Vertragstheorie | Contract theory | Vertrag | Contract |
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