Coordination contracts of dual-channel with cooperation advertising in closed-loop supply chains
Year of publication: |
January 2017
|
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Authors: | Xie, Jiaping ; Liang, Ling ; Liu, LuHao ; Ieromonachou, Petros |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 183.2017, part B, p. 528-538
|
Subject: | Closed-loop supply chains | Contract coordination | Channel conflict | Revenue sharing | Online to offline | Lieferkette | Supply chain | Betriebliche Kreislaufwirtschaft | Reverse logistics | Vertriebsweg | Distribution channel | Vertrag | Contract | Spieltheorie | Game theory | Vertragstheorie | Contract theory | Einzelhandel | Retail trade |
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