Coordination of pricing, advertising, and production decisions for multiple products
Naeem Bajwa (Department of Management, College of Business, University of Arkansas at Little Rock, Little Rock), Charles R. Sox (Department of Information Systems, Statistics, and Management Science, Culverhouse College of Business, the University of Alabama, Tuscaloosa)
| Year of publication: |
2015
|
|---|---|
| Authors: | Bajwa, Naeem ; Sox, Charles R. |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 22.2015, 4, p. 495-521
|
| Subject: | pricing | marketing and operations interface | coordination | advertising | production planning | mixed integer nonlinear program | MINLP | Werbung | Advertising | Produktionsplanung | Production planning | Theorie | Theory | Preismanagement | Pricing strategy | Mathematische Optimierung | Mathematical programming |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459037