Coping with copies : the influence of risk perceptions in luxury counterfeit consumption in GCC countries
Year of publication: |
August 2017
|
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Authors: | Pueschel, Julia ; Chamaret, Cécile ; Parguel, Béatrice |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 77.2017, p. 184-194
|
Subject: | Counterfeit | Luxury brand | Risk | Coping strategies | GCC consumers | Luxusgüter | Luxury goods | Arabische Golf-Staaten | Gulf countries | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Wahrnehmung | Perception |
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