Copy alert : a method and metric to detect visual copycat brands
Year of publication: |
2014
|
---|---|
Authors: | Satomura, Takuya ; Wedel, Michel ; Pieters, Rik |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 1, p. 1-13
|
Subject: | copycat | brand confusion | packaging | perceptual decision | image processing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Wahrnehmung | Perception |
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