Core versus peripheral innovations : the effect of innovation locus on consumer adoption of new products
Zhenfeng Ma, Tripat Gill, and Ying Jiang
| Year of publication: |
2015
|
|---|---|
| Authors: | Zhenfeng, Ma ; Gill, Tripat ; Jiang, Ying |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 3, p. 309-324
|
| Subject: | innovation locus | innovation newness | schema congruity | perceived risk | peripherals | Innovation | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011292915