Corporate brand and organizational identity
Year of publication: |
2002
|
---|---|
Authors: | Kapferer, Jean-Noe͏̈l |
Published in: |
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives. - London [u.a.] : Routledge, ISBN 0-415-28204-7. - 2002, p. 175-193
|
Subject: | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Markenführung | Brand management | Markenarchitektur | Brand architecture |
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