Corporate brands as catalysts in times of change : lessons from a South African bank
Year of publication: |
January 2016
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Authors: | McCoy, Sean T. ; Venter, Peet |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 1, p. 38-54
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Subject: | corporate brand | corporate branding | brand alignment case study | Markenführung | Brand management | Markenarchitektur | Brand architecture | Südafrika | South Africa | Firmenimage | Corporate reputation | Markenartikel | Brand |
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