Corporate communication : identity, image and reputation
Susan Marie Laws
| Year of publication: |
2014
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|---|---|
| Authors: | Laws, Susan Marie |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 3.2014, 4, p. 344-349
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| Subject: | digital media | corporate communication | brand management | global economic | cultural buying habits | CEO personality | CRM | advertising | Asian markets | developing markets | internet marketing | public policy | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Marketing | Digitale Medien | Digital media | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011290179