Corporate communication through social networks : the identification of the key dimensions for dialogic communication
Paul Capriotti, Ileana Zeler and Mark Anthony Camilleri
| Year of publication: |
2021
|
|---|---|
| Authors: | Capriotti, Paul ; Zeler, Ileana ; Camilleri, Mark Anthony |
| Published in: |
Strategic corporate communication in the digital age. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-265-2. - 2021, p. 33-51
|
| Subject: | Dialogic communication | corporate communication | online conversations | social media | social networks | online visibility | online responsiveness | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Soziales Netzwerk | Social network | Kommunikation | Communication | Interne Kommunikation | Internal communication | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-264-520211003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012491070