Corporate glocalization strategy of Nongshim in America : the "pendulum theory" of globalized localization
Year of publication: |
2021
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Authors: | Lee, Songmi ; Kim, Hyunjung ; Choi, Seungho |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 7.2021, 4, Art.-No. 205, p. 1-25
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Subject: | case study | corporate glocalization | globalization | glocal strategy | instant noodles | Nongshim | open innovation | pendulum theory | US market | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | USA | United States |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/joitmc7040205 [DOI] hdl:10419/274265 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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