Corporate identity: the operationalization of a broad concept
Year of publication: |
1993
|
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Authors: | Rekom, Johan van |
Published in: |
Tinbergen Institute research bulletin. - Amsterdam [u.a.] : TI, ISSN 0924-056X, ZDB-ID 1041076-4. - Vol. 5.1993, 1, p. 49-55
|
Subject: | Unternehmenskultur | Corporate culture | Theorie | Theory |
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