Corporate images' impact on consumers' product choices : the case of multinational foreign subsidiaries
Year of publication: |
2014
|
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Authors: | Wilkins, Stephen ; Huisman, Jeroen |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 10, p. 2224-2230
|
Subject: | Corporate image | Product choice | Buyer behavior | Stakeholders | Multinational subsidiaries | Konsumentenverhalten | Consumer behaviour | Ausländische Tochtergesellschaft | Foreign subsidiary | Multinationales Unternehmen | Transnational corporation | Firmenimage | Corporate reputation | Stakeholder |
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