Corporate responsiveness to consumer requests for substantiation of advertised claims
Year of publication: |
1978
|
---|---|
Authors: | Cox, Steven M. ; Zimmer, Robert J. |
Published in: |
Akron business and economic review. - Akron, Ohio : Univ., ISSN 0044-7048, ZDB-ID 412836-9. - Vol. 9.1978, 4, p. 33-36
|
Subject: | Werbung | Verbraucher | Vereinigte Staaten |
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