Corporate social "irresponsibility" : are consumers’ biases in attribution of blame helping companies in product-harm crises involving hybrid products?
Year of publication: |
2015
|
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Authors: | Carvalho, Sergio W. ; Muralidharan, Etayankara ; Bapuji, Hari |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 130.2015, 3, p. 651-663
|
Subject: | Product recall | Attribution of blame | Brand familiarity | Hybrid products | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produkthaftung | Product liability | Corporate Social Responsibility | Corporate social responsibility |
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