Corporate social responsibility and corporate identity : potentials for disciplinary cross-fertilization within research and teaching
Anne Ellerup Nielsen and Trine Susanne Johansen
| Year of publication: |
2010
|
|---|---|
| Authors: | Nielsen, Anne Ellerup ; Johansen, Trine Susanne |
| Published in: |
Contemplating corporate marketing, identity and communication. - Abingdon [u.a.] : Routledge, ISBN 978-0-415-57743-4. - 2010, p. 51-59
|
| Subject: | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008658060