Corporate Social Responsibility Approaches to Ethical AI in Hotel Industry Business

The integration of artificial intelligence (AI) in the hotel industry has brought about significant advancements in customer service, operational efficiency, and personalized experiences. However, the ethical implications of AI usage in this sector raise critical concerns that necessitate a proactive approach to corporate social responsibility (CSR). This chapter explores the various CSR strategies adopted by hotel businesses to ensure the ethical implementation of AI technologies. It discusses the importance of transparency, fairness, and accountability in AI applications, and the role of CSR in addressing issues such as data privacy, bias, and the impact on employment. By adopting ethical AI practices, hotels can not only enhance their reputation but also contribute to sustainable business models that prioritize the well-being of all stakeholders.