Corporate social responsibility : authenticity and its impact on consumer behaviour - a multiple regression analysis as a contribution to innovation management
Marie Sitter and Patrick Szillat
| Year of publication: |
2023
|
|---|---|
| Authors: | Sitter, Marie ; Szillat, Patrick |
| Published in: |
Systemic knowledge management and social challenges. - Lausanne : Peter Lang, ISBN 978-3-631-90794-8. - 2023, p. 43-75
|
| Subject: | CSR | fashion industry | competitiveness | brand attitude | strategic management | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Bekleidungsindustrie | Clothing industry | Markenführung | Brand management | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014468947