Corporate social responsibility authenticity from the perspective of restaurant consumers
Minseong Kim and Svetlana Stepchenkova
| Year of publication: |
2020
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|---|---|
| Authors: | Kim, Min-Seong ; Stepchenkova, Svetlana |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 40.2020, 15/16, p. 1140-1166
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| Subject: | authenticity | brand loyalty | corporate social responsibility | CSR | foodservice | Halo effect | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Glaubwürdigkeit | Credibility | Firmenimage | Corporate reputation | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2020.1760249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012403820