Corporate social responsibility, corporate brand image and employer attractiveness : perspectives of potential employees
George Asamoah, Lawrence Yaw Kusi, Isaac Sewornu Coffie, Ebenezer Afum, Henry Kojo Bonsu-Owu
| Year of publication: |
2025
|
|---|---|
| Authors: | Asamoah, George ; Yaw Kusi, Lawrence ; Coffie, Isaac Sewornu ; Afum, Ebenezer ; Bonsu-Owu, Henry Kojo |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 17.2025, 1, p. 71-86
|
| Subject: | corporate brand image | corporate social responsibility | CSR | employer attractiveness | university students | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Firmenimage | Corporate reputation | Personalmarketing | HR marketing | Markenarchitektur | Brand architecture | Personalbeschaffung | Recruitment | Studierende | Students |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2025.142923 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015376696