The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Year of publication: |
2021
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Authors: | Carlini, Joan ; Grace, Debra |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 7/8, p. 732-760
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Subject: | corporate communications | Corporate Social Responsibility | internal branding | internal CSR | internal marketing | organisational behaviours | Corporate social responsibility | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Internationales Marketing | International marketing | Interne Kommunikation | Internal communication | Personalmarketing | HR marketing | Stakeholder | Multinationales Unternehmen | Transnational corporation |
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