Corporate Spheres of Influence - The design of a corporate portfolio should be based primarily on its strategic intent and competitive impact -- That is, on how a select set of market positions builds a platform for growth while influencing the behavior of rivals.
Year of publication: |
2004
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Authors: | D'Aveni, Richard A. |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 45.2004, 4, p. 38-46
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