Corporate stadium sponsorships, signaling theory, agency conflicts, and shareholder wealth
Year of publication: |
2002-12-01
|
---|---|
Authors: | Clark, John M. ; Cornwell, T. Bettina ; Pruitt, Stephen W. |
Other Persons: | A.J. Kover (contributor) |
Publisher: |
World Advertising Research Center |
Subject: | Business | Communication | Event |
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