Corporate sustainability efforts and e-WOM intentions in social platforms
Chang Suk Choi, Yoon-Na Cho, Eunju Ko, Sang Jin Kim, Kyung Hoon Kim and Matthew E. Sarkees
| Year of publication: |
2019
|
|---|---|
| Authors: | Choi, Chang Suk ; Cho, Yoon-Na ; Ko, Eunju ; Kim, Sang Jin ; Kim, Kyung Hoon ; Sarkees, Matthew E. |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 8, p. 1224-1239
|
| Subject: | Corporate sustainability efforts | e-service quality | e-WOM | social platforms | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Digitale Plattform | Digital platform | Dienstleistungsqualität | Service quality | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1613858 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200375