Corporate weblogs - The impact of blogging on knowledge work -

A very prominent example of a corporate weblog is thedevelopment documentation of Microsoft’s new software“Microsoft-Longhorn”, recently launched as “Vista”. TheMicrosoft-Longhorn Blogosphere (MLB) is interesting for tworeasons: Firstly, in contrast to other blogospheres within thecorporate realm, the weblog-entries of the MLB are publiclyaccessible (www.longhornblogs.com). Secondly, the MLBfocuses on knowledge management-related activities aswebloggers are noting information about their experiences andprogress at developing and using specific software. The MLBcan be depicted along two dimensions, organizational aspects,and participants...

MoreLess

Authors:	Kaiser, Stephan ; Kroth, Stefanie ; Müller-Seitz, Gordon
Institutions:	Universität <Eichstätt; Ingolstadt> / Lehrstuhl für ABWL, Organisation und Personal
Published in:	Katholische Universität Eichstätt-Ingolstadt - Lehrstuhl für ABWL, Organisation und Personal - Studien des Lehrstuhls für Forschung und Praxis
Subject:	Motivation \| Web log \| Öffentliche Verwaltung \| public administration \| Intensität \| Feedback strength

freely available

Full text |

More access options

Check Google Scholar

In German libraries (KVK)

I need help

I. Introduction – Weblogs as a new phenomenon
II. Blogging behavior – How bloggers blog
III. Motivation – Why blogging motivates
IV. Knowledge – The impact of blogging on the knowledge worker
V. Microsoft Longhorn – Illuminative insights from a case study
VI. Further information – Useful resources at a glance

Persistent link: https://www.econbiz.de/10009129494