Corproate brand orientation : what is it? What of it?
Year of publication: |
[2017]
|
---|---|
Authors: | Balmer, John M. T. |
Published in: |
Advances in corporate branding. - London : Palgrave Macmillan, ISBN 978-1-352-00007-8. - 2017, p. 175-202
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Subject: | brand orientation | Markenarchitektur | Brand architecture |
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