Corpus linguistics and the analysis of sociolinguistic change : language variety and ideology in advertising

Analysing sociolinguistic change through a radio ad corpus -- Language variety as a variable: The case of Irish English -- Language ideology and sociolinguistic change -- Examining language ideology in analysing sociolinguistic change: frameworks and theories -- Designing, building and using a radio ad corpus for diachronic analysis -- Investigating sociolinguistic change through audience and referee design: intervarietal analysis -- Investigating indexicality -- Exploring pseudo-intimate discourse -- Conclusion.