Correlates of customer loyalty to financial institutions : a case study
Year of publication: |
2014
|
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Authors: | Yavas, Ugur ; Babakus, Emin ; Deitz, George D. ; Jha, Subhash |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 3, p. 218-227
|
Subject: | Customer loyalty | Gender | Banking | Intrinsic cues | Extrinsic cues | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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