Cosmetic scents by visual and olfactory senses versus purchase intention
Li-Chun Yang and Kuan-Nien Chen
| Year of publication: |
2015
|
|---|---|
| Authors: | Yang, Li-Chun ; Chen, Kuan-Nien |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 57.2015, 1, p. 125-143
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Kaufentscheidung | Purchase decision | Kosmetik | Cosmetics | Visualisierung | Visualization | Aromastoff | Flavour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010529566