Cosmetics Marketing Strategy in the Era of the Digital Ecosystem : Revolutionizing Beauty in the New Market Frontier

by Young Won Park, Paul Hong

Chapter 1. Cosmetics Industry Trends in the era of DX -- Chapter 2. Strategies For An E-Commerce Platform Business In Cosmetics Industry -- Chapter 3. Cosmetics industry word of mouth marketing strategy -- Chapter 4. Cosmetics ODM Strategy: Case Study of COSMAX -- Chapter 5. Cosmetic Firms Marketing Strategy: Case Study of Shiseido -- Chapter 6. Cosmetic Firms Marketing Strategy: Case Study of FNCL -- Chapter 7. Cosmetic Firms Marketing Strategy: Case Study of Amore Pacific -- Chapter 8. Cosmetic Firms Marketing Strategy: Case Study of LG Chemical -- Chapter 9. Concluding remarks and future research issues -- Chapter 10. Outlook: Cosmetics Marketing Strategy in the era of DX.

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Year of publication:	2024
Authors:	Park, Young Won ; Hong, Paul
Publisher:	2024.: Singapore : Springer Nature Singapore 2024.: Singapore : Imprint: Springer
Subject:	Cosmetics Industry Trends \| Digital Marketing Strategy \| New Business Model \| Japanese Firms \| Korean Firms \| ODM Strategy \| OBM Strategy \| Text Mining Analysis Method \| Marketingmanagement \| Marketing management \| Geschäftsmodell \| Business model \| Kosmetikindustrie \| Cosmetics industry \| Japan \| Strategisches Management \| Strategic management \| Südkorea \| South Korea \| Online-Marketing \| Internet marketing \| Kosmetik \| Cosmetics \| Wettbewerbsstrategie \| Competitive strategy

Extent:	1 Online-Ressource (XVI, 224 p. 20 illus., 19 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-981-97-3674-4 ; 978-981-97-3673-7 ; 978-981-97-3675-1 ; 978-981-97-3676-8
Other identifiers:	10.1007/978-981-97-3674-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015072148