Cost-benefit analysis of sport events: The case of World Paddle Tour

Nowadays tourism is one of the most important sectors of our country, and no one has any doubt about importance of sport for the economy. Both concepts create “sports tourism”, and “sporting events” are its greatest exponent that is having special importance both at academic and at the economic and social levels. Taking into account the above, this research aims to analyze socioeconomic impact of the paddle tournament “Caceres International Open 2013”. The CBA methodology will be used; its main objective is to calculate a benefit/cost ratio analyzing the contribution made by two groups of respondents (attendees and participants). Among final conclusions of this study we establish different groups of stakeholders, and this methodology can be applied to these groups to value the impact of sporting events. It has also been found out that the contribution made by public institutions has economic effects in other sectors of the city; so sporting events can be considered a complement of the tourism sector.