Cost-Effectiveness of Follow-Up Strategies in Improving the Response Rate of Mail Surveys
| Year of publication: |
1998
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| Authors: | Fox, Christine M. ; Robinson, K.Lynne ; Boardley, Debra |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 27.1998, 2, p. 127-134
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