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Allocating marketing resources
Gupta, Sunil, (2008)
Practical measurement of advertising impact : the IBM experience
Powers, Todd M., (2008)
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V., (2008)
Computer support for marketing : A progress report ; A survey
Bailey, Earl L., (1969)
Manufacturer's marketing costs
Bailey, Earl L., (1971)
Small orders : problems and solutions
Bailey, Earl L., (1960)