Cost-sensitive learning via priority sampling to improve the return on marketing and CRM investment
Geng Cui, Man Leung Wong, and Xiang Wan
| Year of publication: |
2012
|
|---|---|
| Authors: | Cui, Geng ; Wong, Man Leung ; Wan, Xiang |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 29.2012/13, 1, p. 341-373
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundendaten | Customer data | Kundenwert | Customer value | Kostenmanagement | Cost management | Lernende Organisation | Learning organization | Prognose | Forecast |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009656100