Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Wiktor Razmus, Sonja Grabner-Kräuter, Grzegorz Adamczyk
| Year of publication: |
2024
|
|---|---|
| Authors: | Razmus, Wiktor ; Grabner-Kräuter, Sonja ; Adamczyk, Grzegorz |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103579, p. 1-13
|
| Subject: | Consumer brand engagement | Counterfeits | Inauthenticity | Luxury consumption | Machiavellianism | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103579 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460822