Counterfeit purchase typologies during an economic crisis
Year of publication: |
2015
|
---|---|
Authors: | Priporas, Constantinos-Vasilios ; Kamenidou, Irene ; Kapoulas, Alexandros ; Papadopoulou, Filomila Maria |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 27.2015, 1, p. 2-16
|
Subject: | Greece | Economic crisis | Consumer behaviour | Counterfeit brands | Generation Y | Wirtschaftskrise | Produktpiraterie | Product counterfeiting | Griechenland | Konsumentenverhalten | Markenimage | Brand image |
-
Penz, Elfriede, (2012)
-
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica, (2012)
-
Understanding counterfeit consumption
Tang, Felix, (2014)
- More ...
-
Priporas, Constantinos-Vasilios, (2011)
-
Kamenidou, Irene, (2009)
-
Kamenidou, Irene, (2009)
- More ...