Counterfeiting of luxury brands : opportunity beyond the threat
Year of publication: |
2013
|
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Authors: | Grappi, Silvia ; Baghi, Ilaria ; Balboni, Bernardo ; Gabrielli, Veronica |
Published in: |
Luxury marketing : a challenge for theory and practice. - Wiesbaden : Springer Gabler, ISBN 3-8349-4398-3. - 2013, p. 295-315
|
Subject: | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Italien | Italy |
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Wang, Ying, (2013)
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