Country and destination image domains of a place : framework for quantitative comparison
Svetlana Stepchenkova and Elena Shichkova
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Stepchenkova, Svetlana ; Shichkova, Elena |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 56.2017, 6, p. 776-792
|
| Subject: | brand associations | brand awareness | country image | destination image | image diversity | memory network | Markenimage | Brand image | Destinationsmanagement | Destination management | Herkunftsbezeichnung | Designation of origin | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287516663320 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011708861