Country of origin and online promotion in cross-border e-business : a study of consumer behavior for quality management
Da Huo, Ken Hung, Haibo Wang and Xu Xiaoli
| Year of publication: |
2018
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|---|---|
| Authors: | Huo, Da ; Hung, Ken ; Wang, Haibo ; Xu, Xiaolin |
| Published in: |
The International trade journal. - London : Taylor & Francis, ISSN 0885-3908, ZDB-ID 901003-8. - Vol. 32.2018, 1/5, p. 140-149
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| Subject: | Consumer behavior | country of origin | cross-border e-business | online promotion | quality management | Konsumentenverhalten | Consumer behaviour | Qualitätsmanagement | Quality management | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Herkunftsbezeichnung | Designation of origin | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853908.2017.1387082 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011976654