Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Zachary S. Johnson, Yichao Tian, Sangwon Lee
| Year of publication: |
July 2016
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|---|---|
| Authors: | Johnson, Zachary S. ; Tian, Yichao ; Lee, Sangwon |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 4, p. 403-418
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| Subject: | Country-of-origin fit | brand origin | country of manufacture | processing fluency | branding | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Markenführung | Brand management | Markenartikel | Brand | Industrie | Manufacturing industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/bm.2016.13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011606877