Country-of-origin image and consumer brand evaluation : a meta-analytic review
Stephen Oduro, Alessandro De Nisco and Luca Petruzzellis
| Year of publication: |
2024
|
|---|---|
| Authors: | Oduro, Stephen ; De Nisco, Alessandro ; Petruzzellis, Luca |
| Subject: | Brand management | Branding | Consumer brand equity | Consumer brand evaluations | Country-of-origin image | Meta-analysis | Markenimage | Brand image | Markenführung | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Herkunftsbezeichnung | Designation of origin |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-01-2023-4328 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014485721