Country-origin effects
Katharina Petra Zeugner-Roth
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Zeugner-Roth, Katharina Petra |
| Published in: |
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions. - Cham, Switzerland : Springer, ISBN 978-3-319-65090-6. - 2017, p. 111-128
|
| Subject: | Herkunftsbezeichnung | Designation of origin | Interkulturelles Marketing | Cross-cultural marketing | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011749733