Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Year of publication: |
2023
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Authors: | Li, Zonghuo ; Guan, Xu ; Mei, Wanxia |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 258.2023, p. 1-20
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Subject: | Omnichannel operation | Channel switching | Coupon promotion | Time sensitivity | Kundenbindungsprogramm | Loyalty program | Vertriebsweg | Distribution channel | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Rabatt | Rebate | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing |
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