Couponing strategies in competition between a national brand and a private label product
Christoph Bauner, Edward Jaenicke, Emily Wang, Ping-Chao Wu
| Year of publication: |
2019
|
|---|---|
| Authors: | Bauner, Christoph ; Jaenicke, Edward ; Wang, Emily ; Wu, Ping-Chao |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 1, p. 57-66
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| Subject: | Retailing | Pricing | Coupons | Private label products | Vertical differentiation | Horizontal differentiation | Handelsmarke | Store brand | Produktdifferenzierung | Product differentiation | Markenartikel | Brand | Markenführung | Brand management | Einzelhandelspreis | Retail price | Kundenbindungsprogramm | Loyalty program | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Wettbewerb | Competition | Duopol | Duopoly | Preiswettbewerb | Price competition | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2018.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012102919