Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial
| Year of publication: |
2025
|
|---|---|
| Authors: | Hair, Joseph F. ; Babin, Barry J. ; Ringle, Christian M. ; Sarstedt, Marko ; Becker, Jan-Michael |
| Published in: |
Journal of Marketing Analytics. - London : Palgrave Macmillan, ISSN 2050-3326. - Vol. 13.2025, 3, p. 709-724
|
| Publisher: |
London : Palgrave Macmillan |
| Subject: | CB-SEM | CFA | Confirmatory factor analysis | Covariance-based structural equation modeling | SEM | SmartPLS |
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