COVID-19 and its impact on online impulse buying behaviour : empirical evidence from the Kingdom of Bahrain
Year of publication: |
2024
|
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Authors: | Ali, Mahmood Asad Moh'd ; Bashar, Abu ; Rabbani, Mustafa Raza ; Atif, Mohd. |
Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 28.2024, 3/4, p. 457-479
|
Subject: | age | Bahrain | COVID-19 | gender | hedonic motivation | marital status | online impulse buying | online shopping | utilitarian motivation | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Coronavirus | Geschlecht | Gender | Motivation |
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