COVID-19 television audience program choices : analysis of how Nigerians consume television during the pandemic
Peter E. Egielewa, Blessed F. Ngonso, Andrew A. Ate, Giuseppe T. Cirella, Felix O. Iyalomhe, and Christian Orobello
| Year of publication: |
2023
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|---|---|
| Authors: | Egielewa, Peter E. ; Ngonso, Blessed F. ; Ate, Andrew A. ; Cirella, Giuseppe T. ; Iyalomhe, Felix O. ; Orobello, Christian |
| Published in: |
Uncertainty Shocks in Africa : Impact and Equilibrium Strategies for Sound Economic and Social Development. - Cham : Springer International Publishing, ISBN 978-3-031-21885-9. - 2023, p. 183-202
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| Subject: | Lockdown period | Nigeria | Online survey | TV programs | Uses and gratification theory | Coronavirus | Konsumentenverhalten | Consumer behaviour | Wirkungsanalyse | Impact assessment | Fernsehen | Television | Fernsehprogramm | Television programme | Lockdown | Lock-down | Mediennutzung | Media usage | Epidemie | Epidemic | Fernsehwerbung | Television advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-21885-9_11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014227287