Cracking the Code of Change - Until now, corporate change has meant either boosting shareholder value or building corporate culture. But an integrated approach to change can achieve both goals -- And create competitive advantage
Year of publication: |
2000
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Authors: | Beer, Michael ; Nohria, Nitin |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 78.2000, 3, p. 133-144
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