“Cradle” should be the source of green thinking : Attitudes to the environment are changing amid evidence that firms will reap benefits

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The saying “If not now when,” first attributed to a Jewish scholar and used as a title by the Italian writer Primo Levi, might well be applied to the business world and its need for greener practices. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.