Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Sohel Ahmed, Taimur Sharif, Ding Hooi Ting, Sharmin Jamal Sharif
| Year of publication: |
2024
|
|---|---|
| Authors: | Ahmed, Sohel ; Sharif, Taimur ; Ding Hooi Ting ; Sharif, Sharmin Jamal |
| Subject: | content marketing | emotional engagement | hospitality | immersive experiences | involvement | scale development | storytelling | Narrative Methode | Narrative method | Emotion | Krankenhaus | Hospital | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Gastgewerbe | Hospitality industry | Kundenintegration | Customer integration | Messung | Measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21994 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014555546